You don't need a 97-page brand strategy nobody opens again. You need to know who you are, what makes you different and how that should show up when people meet you.
That's where we start.
We get underneath the business first: what you're trying to do, who you're talking to, where you sit in the market and what people should remember about you. Enough strategy to give the creative work somewhere solid to start.
We build the wider visual language around it: type, colour, imagery, layouts, graphic devices and all the little decisions that make your brand feel like the same brand wherever it turns up.
We help brands find a way of speaking that feels natural, distinctive and useful. From the big headline on your homepage to the tiny message somebody sees when a form goes wrong.
Launches, events, seasonal campaigns, social content, print, packaging and all the other places an identity gets to leave the brand guidelines and meet actual people.
Done?
Not quite.
An identity has to survive outside the presentation deck. We think about how it moves, stretches, speaks and behaves once other people start using it — usually at speed, usually at the wrong size, usually on a Tuesday.
Primary marks, secondary marks, icons and lockups designed to survive everything from Instagram avatars to enormous signage.
Typography, colour, graphic language, imagery and layouts. All the things that stop your logo having to do every bit of work.
A practical brand guide showing you and anyone else working with the brand how to use it properly.
Every project is different. We’ll recommend what you actually need rather than finding creative ways to make the list longer.
STEAP Tea Wellness, without looking clinical. 
ANRPR A little theatrical pizzazz. 
Evoque Entertainment Hub An entertainment agency built from the shoreline up. 
Orchard Dance Academy A local dance school finally got a brand of its own. 
LAB Coaching No two journeys look quite the same. 
ROBOTIK IA Engineering that needed to look like it thinks. You’ll see the thinking as it develops, rather than us disappearing for six weeks and returning with a mysterious logo reveal.
Maybe not. Sometimes an existing identity has good bones and needs developing rather than replacing. We'll tell you what we think once we've seen it.
Yes, when that's genuinely all you need. We'll usually want to understand enough of the business to make sure we're designing the right one.
Often the best answer. We can tighten what you have, build the missing parts and leave the bits people already recognise well alone.
Yes — names, sub-brands, product and campaign names, with the checks to make sure the good one is actually available before anybody falls in love with it.
Yes. A practical one people use, not forty pages nobody opens. Enough rules to keep it consistent and enough room for whoever picks it up next.
Plenty of clients keep us on for the rollout — website, print, social templates, campaigns. Others take it and run. Both are fine.
Tell us about it.
Talk to us about your brand →Needed for the site to work at all — signing in, keeping your basket, and protecting your session. These cannot be turned off.
Remembers preferences such as your language or region so the site feels the same each visit.
Lets us measure how quickly pages load and which ones people struggle with, so we can fix them.
Used to build a profile of your interests and show you relevant adverts elsewhere.
Allows the data above to be shared with third parties for their own purposes.