Studio 19
This time, we didn't just give the old site a refresh. We rebuilt it from the ground up.
We've been working with Studio 19 for a long time.
Around ten years ago, we built their original website as the school was growing into the business it is today. Since then, Studio 19 has expanded considerably, with a full teaching team, classes from Lil Ballet through to adult tap, competition teams, shows, workshops and a much busier operation behind the scenes.
The new website has a cleaner, more confident design and a much more seamless connection between what parents see on the front end and what the Studio 19 team manages behind it.
Built using Wix Headless with a custom Astro front end, the site keeps the parts of Wix the team already relies on, while giving us much more freedom over the design, booking journey and custom functionality.
Behind the curtain
One of the biggest improvements is the new custom trial booking system.
Parents can choose a class, pick an available session from the real timetable and book a free trial directly. That booking then lands straight in the Studio 19 calendar, with the relevant confirmation and follow-up emails taking care of the rest.
It sounds simple, which is exactly the point.
Previously, trial bookings could involve enquiries, replies and a bit of back-and-forth to find the right class. The new system makes the journey much quicker for families and removes a lot of repetitive admin for the office.
We also built Backstage, a custom dashboard for the Studio 19 team.
Trial bookings, waiting lists, enquiries, class feedback and the competition team leaderboard all sit in one place, giving the office a much clearer view of what is happening without having to jump between different systems.
Alongside the website, we created a brand new email suite covering confirmations, reminders, follow-ups and day-to-day communication. The aim was to make the whole journey feel more consistent, from the first time somebody lands on the website through to the emails they receive after booking.
We also rebuilt the studio's welcome and show handbooks so they pull information directly from Studio 19's own records. Classes, teachers and term dates stay connected to the same live data the office is already using, which means fewer places to update and less chance of information drifting out of date.
The result is a much cleaner digital setup, but the bigger improvement is what sits underneath it.
The website, booking journey, emails and office tools now work together as one system, making things easier for the Studio 19 team and much more straightforward for the families using it.
